IMPACTS OF PUBLIC RELATIONS TACTICS ON THE 2024 STUDENT'S UNION CAMPAIGN AT BENUE STATE UNIVERSITY, MAKURDI, NIGERIA

Abstract

This study “Impacts of public relations tactics on the 2024 Students' 
Union campaign at the Benue State University Makurdi, sought to examine the impacts of PR tactics during the 2024 Students' Union, campaigns at the Benue State University. The sample size for this study was 400 respondents selected from the Benue State University, population, where the population is put at 22,928 as given by the Students Affairs Unit (2023). The size was determined using Taro Yamane collection. The copies of questionnaire were administered to 400 sampled respondents that were purposively selected on the basis of their knowledge on public relations. 
Findings revealed that public relations tactics impacted the Students' Union elections at the Benue State University as they informed students on contestants, educated people about the time and the respective venues for voting, enhanced large participation in the elections, and election process and activities. The study also found out that the extent which PR tactics impacted the 2024 students' union elections at Benue State University, Makurdi was to a very large extent. The study however, recommend that 
stakeholders, especially students and university management should ensure that there is adequate finance to enable the success of campus politics through public relations practice students' union elections.